Privacy Policy

At Aarohan Innovations Pvt. Ltd., we are committed to protecting your privacy. This Privacy Policy outlines how our online platform and smart home & interior technology services collect, use, process, and share your personal data. We are dedicated to ensuring the security and confidentiality of your information in compliance with applicable data protection laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act) of India, and principles derived from global best practices like the General Data Protection Regulation (GDPR).

1. Information We Collect

We collect various types of information to provide and improve our smart home and interior technology services:

• Information You Provide Directly: This includes information you provide when you create an account, purchase products or services, interact with customer support, or participate in surveys. This may include your name, email address, phone number, billing address, and payment information.
• Information from Your Use of Our Services: When you use our smart home devices and our online platform, we automatically collect certain information:
  • Device Information: Data related to your connected smart devices, such as device model, serial number, IP address, firmware version, and usage patterns (e.g., device on/off status, settings, operational events).
  • Environmental Data: Information from sensors within your smart home devices, such as temperature, humidity, light levels, motion detection, air quality, or energy consumption data.
  • Usage Data: Information about how you interact with our online platform and applications, including features used, settings preferences, and duration of use.
  • Location Data: If enabled by you, we may collect precise or approximate location data from your mobile device or smart home devices to enable location-based features (e.g., geofencing for automation).
  • Voice and Video Data: For devices with voice assistant capabilities or integrated cameras (e.g., smart doorbells, security cameras), data may be processed locally on the device. Any audio or video data transmitted to our servers for processing (e.g., for cloud storage, AI analysis for person detection) is encrypted and processed only with your explicit consent or configuration, and typically for limited periods.
  • Technical Data: Information such as your browser type, operating system, device identifiers, and referrer URLs.

2. How We Use Your Information

We use the collected information for the following purposes:

• To Provide and Maintain Our Services: Operating, delivering, and improving the functionality of our smart home devices and online platform.
• Personalization: Customizing your experience, enabling smart home automation features based on your preferences, and offering relevant product suggestions.
• Customer Support: Responding to your inquiries, providing technical assistance, and resolving issues.
• Service Improvement: Analyzing usage patterns to understand how our services are used, identify areas for improvement, and develop new features.
• Security and Fraud Prevention: Protecting our services, devices, and users from fraud, unauthorized access, and other malicious activities.
• Communication: Sending you service announcements, updates, security alerts, and administrative messages.
• Legal Compliance: Fulfilling our legal obligations and enforcing our terms and conditions.

3. How We Share Your Information

We do not sell your personal data. We may share your information in the following limited circumstances:

• Service Providers: With third-party vendors and service providers who perform services on our behalf, such as cloud hosting, data analytics, payment processing, and customer support. These providers are obligated to protect your data and use it only for the purposes for which we disclose it to them.
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so, for example, when integrating with third-party smart home ecosystems or services.
• Aggregated or Anonymized Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you, for research, analytical, or marketing purposes.

4. Data Security

We implement robust technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include data encryption, access controls, secure servers, and regular security audits. While we strive to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your data is no longer needed, we will securely delete or anonymize it.

6. Your Privacy Rights

In accordance with applicable data protection laws, you have certain rights regarding your personal data:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
• Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain circumstances.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and transmit it to another controller, where technically feasible.
• Right to Object: You have the right to object to the processing of your personal data under certain conditions.
• Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

To exercise any of these rights, please contact us using the details provided below.

7. Third-Party Links and Services

Our online platform may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to the practices of these third parties. We encourage you to review the privacy policies of any third-party sites or services you visit.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without verifiable parental consent, we will take steps to delete that information promptly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on this page or through other appropriate communication channels. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact our Privacy Officer at: